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CAMILLA RUTHERFORD

Working with the magnificence of Mother Nature and people to paint an authentic story full of awe and wonderment- thatโ€™s what I love.

- Camilla

Internationally Awarded

Photographer + Director

New Zealand

NZ photographer + director

Know the Photographer

Camilla Rutherford is a New Zealand advertising photographer and filmmaker specialising in sport, lifestyle, adventure and human-centred storytelling. Known for creating authentic, cinematic imagery, she combines the confidence to work in demanding outdoor environments with a natural ability to capture genuine connection between people.

Camilla brings both scale and intimacy to commercial campaigns, working comfortably with athletes, real people, children and families. Her work is aspirational without feeling overly constructed, giving brands imagery that is visually strong, emotionally believable and grounded in real experience.

Behind the scenes

Camilla Rutherford Photographer Director Videographer

ANZ, Air New Zealand, Tourism New Zealand, The North Face, Mons Royale and Icebreaker are among the clients who have trusted Camillaโ€™s instinct for emotionally resonant visual storytelling.

Originally trained in film, Camilla graduated with honours in Production Design for film and theatre from Central Saint Martins in London before moving into stills photography. Over the past 15 years she has built a body of work spanning both stills and motion, bringing a cinematic sensibility and strong narrative perspective to everything she creates.

At the heart of Camillaโ€™s work is human connection. Her imagery feels intimate, authentic and emotionally grounded, drawing viewers into carefully observed moments that feel both real and cinematic. Whether shooting lifestyle, travel, family or outdoor campaigns, she has a natural ability to create atmosphere while capturing genuine emotion and interaction.

Known for her calm, collaborative approach on set, Camilla works quickly and intuitively, creating an environment where people feel relaxed and comfortable in front of the camera. As a mother of two boys, she has a particular affinity for working with children and families, embracing the spontaneity, honesty and unpredictability they bring to a shoot. It is this sense of authenticity that gives her work its warmth, humanity and emotional impact.

Recognised and Awarded

2010-2026

LURZERS ARCHIVE

Top 200 Advertising Photographers

2025/2026

GOLD IPA Photography Awards

1st Place, Contemporary issues

2024

SPOTLIGHT AWARDS

1st Place Winner, Cooperate and Industrial Category

2024

Spotlight Awards

1st Place Winner, Kids Category

2023

Spotlight Awards

Top 10 Finalist in Corporate & Industrial, Sports, and Kids

2023

International Photography Awards

Honourable Mention - Advertising, Brands & Campaign

2023

International Photography Awards

Honourable Mention โ€“ People & Family

2023

International Photography Awards

1st Place Winner, Stills in Motion

2022

International Photography Awards

3rd Place Winner, Stills in Motion

2022

International Photography Awards

Honorable Mention, Kids Category

2022

Spotlight Awards

Top 10 Finalist,ย Kidsย Category

2022

Canon Pro Grant

Winner , Heal the Earth

2020

NZ Geographic Photographer of the Year

Finalist

2018

NZ Press Photographer of the Year

Winner

2015

NZ Geographic Photographer of the Year

Finalist

2013

Pro Photographer Showdown

Finalist

2012

Scandinavian Photo Challenge

Winner

2011

Red Bull Illume Image Quest

Top 10 , Only female finalist

2010

Top Companies

Worked
with the best

-Camilla

What clients say

Testimonials

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