IDC Photography, 498 Great North Road, Grey Lynn, Auckland, New Zealand
mb. +64 (0)21 432583    em. michele@idc.co.nz

Manuel Archain

"There is no limit between an idea and reality"

Know the photographer

Manuel Archain world is surreal, a place in which everything is possible and, as improbable as it may seem, has a logic of its own.

 

Born in Buenos Aires, Archain grew up sculpture, drawing and painting at his mother’s studio, the artist Silvina Viaggio. At the age of 17, he started to work on commercials, movies and video clips in the art department and as a photographer.

 

“Reality,” says Archain, “is something so fragile… There’s a subtle line between our world and whatever else exists above and beyond us. We have to question everything, every single day.

At a certain point, I realized that what I really wanted to do was make my thoughts and dreams real, even though these were generally a little surreal and not easy to produce. So, rather than put reality first, I put emotions and imagination first. If something appears in a photograph, then it’s real. Better yet, it becomes surreal and real at the same time.”

 

Brand work includes Coca-Cola, O2, Cardinal Draft Beer, Swisscom, Absolut, Sony Ericsson, Bacardi, Kraft, Universal Music, Convene Magazine NY, Credit Confidential, Cardinal, BA Insider Magazine.